amika is launching a new Bust Your Brass Intense Repair Mask and reformulated Bust Your Brass Cool Blonde Repair Shampoo + Conditioner. We had the pleasure to interview Stéphanie Choquette, a Pro Team member with amika who provided us with more information about the products and the importance of taking care of blonde hair.
The Bust Your Brass campaign starring the iconic Amanda Lepore, a multi-faceted model, singer, performance artist, nightlife diva and self-proclaimed “international blonde bombshell”; is centred around the importance of maintaining blonde hair. Amanda is famous for her one-liners about her beauty routine and loves to share her tips and tricks with others on the best ways to maintain blonde hair. “You must pamper your hair and make it happy. Your hair should always be conditioned with Bust Your Brass to get the yellow tones out, so your hair maintains the perfect shade of blonde”.
So now, let’s get into why amika’s Bust Your Brass products are essential for blonde hair.
Bust Your Brass Cool Blonde Repair Shampoo + Conditioner are for reparative toning that works to tone brassy hues, repair damaged hair and prevent future breakage. They are formulated with bond cure technology, vegan proteins and plant butter; which are the same ingredients used in amika’s Repair Collection products, in addition to brass-busting ultra-violent pigments that counteract yellow and brassy tones to help bring out the best and brightest shades of blonde, silver and grey. The Bust Your Brass Shampoo and Conditioner are the ultimate solutions to toning brassiness and also work to strengthen and intensely nourish hair. The shampoo gently cleanses strands and will not dry out your hair, while the conditioner instantly detangles and provides superior manageability. Both products are clinically proven to tone, hydrate and strengthen with 55% less breakage and 2.2% stronger hair after just one use – when used together. Your blonde hair will achieve a brighter and healthier tone.
New to amika is the Bust Your Brass Intense Repair Mask which helps to brighten, tone, hydrate and strengthen hair using vegan and cruelty-free ingredients. It is a rich, moisturizing mask that works to tone brassy hues, repair damaged hair and prevent future breakage. This ultra-violet mask works to counteract yellow and brassy tones to bring out the best and brightest shades of blonde, silver and grey, whether natural or enhanced; while providing intense hydration, instantly detangling and more shine and softness. The Bust Your Brass Intense Repair Mask is formulated with bond cure technology, vegan proteins, plant butter and the key signature ingredient: Sea Buckthorn Berry.
This intense repair mask is clinically proven to significantly brighten, intensely hydrate, strengthen, repair and improve manageability and resilience. Hair is 8 times more conditioned with 56% less breakage and 2.2% stronger hair after just one use – when used together.
Stéphanie Choquette shared with us more information about the Bust Your Brass Collection and the importance of properly taking care of blonde hair. The entire collection is meant to strengthen hair, reinforce the hair’s cuticle and is formulated to prevent future damage. The key ingredient used in the products is Sea Buckthorn, which is a “superfruit” that is a source of fatty acids, omega 7, vitamin C and A, and antioxidants. In their commitment to environmental responsibility, amika’s Sea Buckthorn is now sustainably sourced from a certified organic farm located in the Tibetan Plateau! Although the Bust Your Brass products and their benefits are more noticeable on damaged hair, they can be used on any hair type and are guaranteed to improve texture and tone.
When we asked Stéphanie about the importance of using specific products for blonde hair, she stated that blonde hair, in particular, requires specific care because it needs to be hydrated, nourished and toned; and the Bust Your Brass Collection will not only help you achieve that but it will also make your hair look and feel better making it easier to style.
Stéphanie’s #1 piece of advice for hair is “to learn to wash your hair the right way. Massage your scalp softly with shampoo, try not to shampoo the mid-lengths to the ends, rinse well. Condition every time from the mid to ends of your hair with ultra-hydrating products, use protein-enriched products only once in a while.”