Grammy winner Ariana Grande has released her latest fragrance THANK U, NEXT, an ode to her hit track of the same name.
Designed in partnership with LUXE Brands, the fragrance launched exclusively on Ulta.com on August 18, 2019, and will be launching in stores nationwide at Ulta Beauty in the United States and Shoppers Drug Mart in Canada on September 1, 2019.
THANK U, NEXT embodies Grande’s smash hit and anthem song “thank u, next“, which debuted at number one on the Billboard Hot 100 and went on to break the record for the most-watched music video with 55 million YouTube views in under 24 hours. The song became a hit for its symbolism of moving on, looking up and seizing control in a positive, humorous way.
The THANK U, NEXT brand has a sexy playfulness and sensibility that’s empowering Grande’s fans around the world. The fragrance follows hot on the heels of Ariana’s hugely successful Cloud fragrance, with Ariana keen to ride on that success.
“For the THANK U, NEXT fragrance campaign, Grande and LUXE Brands again partnered with Hannah Lux Davis to seamlessly weave Grande’s newest fragrance creation into the “thank u, next” world,” explains Noreen Dodge, Chief Marketing Officer of LUXE Brands. “Ariana’s creative vision for THANK U, NEXT perfectly communicates the combination of sexiness and sweetness, while cleverly conveying the details of Ariana’s latest fragrance in a fresh, modern way that is both authentic to Ari and unique to the category.”
“I wanted to make a fragrance that smells related to my first fragrance Ari but more summery, says Ariana Grande, so I revisited Ari’s fruity pear and raspberry notes and changed it up by adding some coconut. I was inspired to design a bottle that represented the message of my song “thank u next” – the emergence of the perfume from the broken heart represents moving forward from a challenging chapter.”
The fragrance was crafted by Robertet’s Jerome Epinette, the perfumer behind Byredo and Atelier Cologne. Jerome was inspired to develop a new olfactive territory with the THANK U, NEXT fragrance. A creation that disrupts the gourmand space by layering beautiful florals and a textured musk for a more transparent, but addictive fragrance signature.
“Each of Ariana’s fragrances surpasses the last and THANK U, NEXT will be no exception. The scent, packaging and campaign are all a perfect representation of Ariana’s globally embraced message,” says Tony Bajaj, Chief Executive Officer of LUXE Brands. “It is remarkable how Ariana connects with her fans and shares her incredible passion through everything she does. We are honored to again be partnering with such a groundbreaking artist and look forward to continued success with the launch of THANK U NEXT fragrance.”
“Building on the global appeal and success of Ariana Grande, we have strategically grown the international footprint of her fragrance franchise. Our success is in partnership with LUXE Brands and our key retail partners Boots and Superdrug in the UK and exclusively with Douglas in over twelve countries,” adds Dilesh Mehta, Chief Executive Officer of Designer Parfums.
THANK U, NEXT fragrance will be available online at Ulta.com August 18, 2019 and in Ulta Beauty stores nationwide September 1, 2019.