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Dear Fashion Industry: An Open Letter from Industry Leaders

Dear Fashion Industry: An Open Letter from Industry Leaders

Have you ever bought clothing for a specific season at full price only to see it go on sale a few weeks later? This seems to be the norm within the fashion industry as the seasons are quickly and constantly changing – and trends come and go. This spring, the grassroots movement has become more apparent to better align the distribution of fashion throughout the seasons and eliminate early markdowns. 

Recently, fashion industry leaders from CEOs to merchandisers united with a similar vision. 

Through numerous conversations, they decided that there needs to be a change to transform the industry. They agreed that the industry needs to be more environmentally and socially sustainable and adhere to changing consumer needs.

How will this be done? 

The seasonality of fashion will begin to change starting with fall/winter 2020. The autumn/winter season will be back in winter (August/January) and the spring/summer season will be back in summer (February/July). 

By extending the seasons out, this will create a more balanced flow of seasonal clothing availability within retail stores, and allow for more full price selling with longer and bigger sales at the end of the season. While changing the retail environment for the better, this will also help to create a more sustainable supply chain with:

  • less unnecessary products being produced
  • less waste in the production of fabrics 
  • less travel required for stocking and fashion shows

This pledge will not only push the fashion industry to adapt to consumer needs but will also promote a more socially and environmentally responsible atmosphere. 

Read more here:

Have you ever bought clothing for a specific season at full price only to see it go on sale a few weeks later? This seems to be the norm within the fashion industry as the seasons are quickly and constantly changing – and trends come and go. This spring, the grassroots movement has become more apparent to better align the distribution of fashion throughout the seasons and eliminate early markdowns. 

Recently, fashion industry leaders from CEOs to merchandisers united with a similar vision. 

Through numerous conversations, they decided that there needs to be a change to transform the industry. They agreed that the industry needs to be more environmentally and socially sustainable and adhere to changing consumer needs.

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How will this be done? 

The seasonality of fashion will begin to change starting with fall/winter 2020. The autumn/winter season will be back in winter (August/January) and the spring/summer season will be back in summer (February/July). 

By extending the seasons out, this will create a more balanced flow of seasonal clothing availability within retail stores, and allow for more full price selling with longer and bigger sales at the end of the season. While changing the retail environment for the better, this will also help to create a more sustainable supply chain with:

  • less unnecessary products being produced
  • less waste in the production of fabrics 
  • less travel required for stocking and fashion shows

This pledge will not only push the fashion industry to adapt to consumer needs but will also promote a more socially and environmentally responsible atmosphere. 

Read more here.

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