New POP collection is all about affordable designer fashion ready for summer
This upbeat and approachable spring POP collection arrives in stores and online May 1, just in time for Mother’s Day.
It features on-trend pieces designed to mix and match within the collection and also to integrate seamlessly into existing wardrobes, allowing Canadian women to step into spring and summer on trend and on budget.
The Simon Chang POP designer brand is a continuation of Giant Tiger’s fashion progression, emphasizing style and coordination. The collection is versatile, feminine and fun, something Simon believes every woman should feel when stepping out in her favourite outfit. “I want women to know when they are shopping for that perfect piece it’s important to be adventurous, be daring and fashion forward. The hot new colours will definitely make your new wardrobe pop,” says Simon.
“With Mother’s Day around the corner we’re excited for women to shop this new collection,” ~Brian Hession, Vice President of Softgoods and Footwear, Giant Tiger.
“Mothers inspire us every day and Simon’s new collection is sure to make Canadian women feel confident, stylish and ready to take on their day.”
Giant Tiger has seen much success in their women’s fashion lines in recent years, most notably with the introduction of exclusive in-house brands lily morgan, mySTYLE and ACX Active. The Simon Chang POP collection complements these existing brands and provides women with an opportunity to purchase affordable designer pieces that will enhance her existing wardrobe.
Simon Chang’s POP collection will be available at Giant Tiger stores across Canada and online at gianttiger.com on May 1st.
SOURCE: Giant Tiger Stores Limited |