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Everything you need to know about the launch of True and You

Everything you need to know about the launch of True and You

True and You, a Canadian custom skincare brand, has officially launched in Canada. The brand underwent 2yrs in R&D to develop its hero product – the first custom clay mask that is made in Canada using clean, non-toxic ingredients, is gender-inclusive and scent/dye-free. Their product range also includes an eco-friendly makeup remover bundle, called the ‘So Clean Kit’ as well as five mood-boosting hand-poured soy candles – taking your self-care to the next level!

True and You was created out of a need to simplify skincare and to avoid unnecessary skincare steps and products – making it a more efficient routine. They created clean and effective formulas that can be tailored to your unique skin needs through five different boosters. So instead of using multiple products, you only need to use one. To ensure you achieve your desired results, every custom mask order includes two boosters and a base, and together they work on 3 – 5 major skin concerns.

To help you determine which two boosters meet your skin type or skin concern, you can take their 30-second proprietary skin quiz. This quiz will recommend the best two boosters for your skin type. Each booster is packed separately to allow you to mix your two boosters together to develop your own mask (my favourite part). Each booster adds a different colour and texture to the mask, making 10 different variations that can suit everyone’s skin type.

There are 5 boosters to choose from each with its own skin benefit:

  1. Brighten: for dull, tired-looking skin.
  2. Calm: for sensitive, acne-prone skin.
  3. Detox: for oily, congested skin/pores.
  4. Hydrate: for dry & flakey skin.
  5. Rejuvenate: to restore skin elasticity.

I have to talk about their So Clean Kit. It is a sustainable, eco-friendly alternative to disposable makeup-removing wipes! Made with organic cotton fibre, reusable pads gently remove makeup and dirt and are durable enough to last 150+ uses! Just add water and gently wipe to remove make-up and dirt – no aggressive scrubbing required.

This kit includes two organic cotton and velvet microfibre pads that help to gently remove make-up, an organic cotton spa headband (looks super cute) and a cotton drawstring bag to keep your microfibre pads safe in the washing machine.

And last but certainly not least, True and You’s hand-poured Soy Candles. They are produced from U.S grown soybeans. In an effort to create customized self-care rituals while also being eco-friendly and sustainable, all candles arrive in recyclable glass jars and boxes with biodegradable lids, are made with lead and zinc-free cotton wicks (which means no black soot tarnishing your candle!) and are vegan, phthalate-free, paraben-free and cruelty-free. These last for up to 45 hours!

There are five scents to choose from:

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  1. Fig & Honey: Sweet and complex scent, perfect for sugar cravings!
  2. Gardenia & Wild Violet: Intense floral, spring-inspired candle.
  3. Bamboo & Eucalyptus: Refreshing, earthy wood notes and spring florals.
  4. Oud Wood & Leather: Deep, woody, masculine scent.
  5. Orange & Santal: Perfect combination of sweet and spicy, rounded with a musky warm base.

You can also try the Candle Scent Sampler Pack which includes mini candles of all 5 scents. Giving you the chance to discover all the scents before committing to your full-size favourites.

I absolutely love the concept of True and You and their products. I had the pleasure of trying out all their products and I’m a huge fan. I love skincare so being able to mix my own mask with the boosters really took my skincare routine to a whole other level. After taking the skin quiz I was recommended to try the Hydrate and Brighten booster. This mask left my skin feeling so smooth, moisturized and glowing. It didn’t even feel heavy on the skin. The candles also smell amazing! I can’t even pick a favourite but if I had to it would be the Oud Wood & Leather.

Be sure to check out True and You and take the skin quiz to find out which two boosters are right for you! Your skin will thank you later.

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