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Exclusive: Baloo Living Interview with Founder & CEO Elizabeth Grojean!

Exclusive: Baloo Living Interview with Founder & CEO Elizabeth Grojean!

Here at FBI STYLE we are big fans of the phenomenal weighted blanket company known as Baloo Living! After discovering this amazing brand and their dedication to helping people achieve their best sleep, we have been quite eager to learn more. Luckily, this week we had the chance to sit down for an exclusive interview with their Founder and CEO, Elizabeth Grojean! Today’s article is all about getting to know Baloo Living a little bit better, and we can’t wait for you to discover just how unique this sleep and wellness brand is!

Image from Baloo Living

Can you share with us a little about who you are and your background?

I am the founder and CEO of Baloo Living, a sleep and wellness company here to support people in reconnecting their mind and body for a deeper sense of peace through cool and breathable weighted blankets. I launched the company after taking a year long sabbatical to Bali, where I was transformed by the opportunity to find stillness and connect with nature on the magical island. Now back in the US, Baloo is in its third year and experiencing strong growth through product and brand expansion!

Tell us about your journey with Baloo Living and where it began for you?

I have a story that I think many in today’s world can relate to: as a young adult, I felt compelled to do what was expected, but I struggled when it didn’t quite fit. Feeling burned out after a succession of corporate jobs in 2017, I left New York City for Bali on a one-way ticket with a little bit of savings but no safety net. It was a moment of drawing a line and saying that the way I had been living was not working, and I was going to trust my intuition even though I was terrified, to lead me to another way of living that felt better for me. The process of stepping away and taking a risk — but trusting myself — revealed my true path as an entrepreneur. I ended up spending 13 months in Bali and learning from an incredible number of heart-based entrepreneurs and explorers, many of whom were instrumental in my journey. Baloo Living was launched a little more than a year later from there!

How do weighted blankets contribute to health benefits & wellness improvements? 

It’s like magic happens when we sleep ― improved memory & cognitive function, improved longevity, lower inflammation, healthy weight maintenance, efficient metabolism, lower stress and anxiety…the list goes on and on! 

Baloo Living Weighted Blankets are designed to apply a gentle, even weight to the body, simulating the effects of Deep Pressure Touch, or DPT. This has been shown to encourage restful sleep. The response is an all-natural, calming effect which soothes and supports deeper, sounder sleep, allowing your body to reap all of those dreamy benefits.

Image from Baloo Living

What makes your weighted blankets unique or different from the other brands out there? 

Baloo is the only quilted weighted blanket made with 100% premium cotton―free from polyester or synthetic liners―for cool, breathable sleep. While other weighted blanket brands claim to be cool, they actually use polyester or synthetic fibers, which are known for trapping in heat. We also have some of the most generous customer service policies in the market, and we hope people are happy with their experience whether they decide to shop with us or not. Our products come with a Quality Guarantee and we offer free exchanges and no-questions-asked returns. 

Tell us about some of your best selling products available on your website for purchase? 

The Baloo Living Weighted Blanket molds to your body like a gentle hug. It’s our signature product, mindfully made with 100% premium cotton & lead-free glass microbeads and designed with the intention to promote more peaceful living through connecting the mind and body to soothe anxiety and support deeper, more restful sleep.

What does good quality sleep mean to you? 

Prioritizing good sleep can be radical self care. When we are well-rested, we live with more compassion for ourselves and others, and can get to work on building the world of our dreams.

Image from Baloo Living

What’s something you love about your weighted blankets & hope others can experience?

Baloo’s weighted blanket has helped many people feel peaceful, safe and sleep better to wake up refreshed. There’s a ripple effect ― as we go out into our communities as better versions of ourselves, we have more to offer to others, more patience, more tolerance, more warmth and understanding. My favorite author Paulo Coehlo says, “life attracts life,” and we’re all connected. Each interaction is a chance to increase the positive vibrations in the world around us, so my hope is that through Baloo, we’re helping people feel calmer, more grounded and peaceful, emanating that in waves outward!

Baloo Living is a sustainable brand that gives back, can you share some insights on the initiatives you are currently involved with?

Baloo Living is both carbon neutral and ocean positive through our partnership with SeaTrees by Sustainable Surf. Through supporting reforestation projects at the water’s edge, we wipe out double the amount of carbon from our carbon footprint.

Blue Ocean projects include replanting mangrove forests on the island of Biak, Indonesia, and restoring kelp forests off the coast of California; ecosystems that can sequester more than five times more carbon from the atmosphere than tropical rainforests!

Even better, these projects support sustainable education and community building while restoring habitat that supports hundreds of threatened and endangered species. Together we can speed up the Earth’s natural healing mechanisms to repair our planet in real-time while supporting our communities & endangered species.

This has been our commitment to the planet from Day 1.

Image Provided by Baloo Living

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Was there anything unexpected or challenging about your journey in creating a best-selling weighted blanket company?

I’ve come to see that the greatest challenges I experienced were self-imposed, but conditioned through a society with fewer role models and adapting a personal style as a woman to succeed through asking permission first instead of forgiveness. Until I recognized that behavior in myself and made a change. 

If you are able to share, what are some of the projects you are currently working on &  excited about? 

We can’t share the exact details just yet, but we’re thrilled to share that we will be launching a new product before the end of the year! We can only give a couple of hints at this time: our community has been begging for this product since day one and it’s related to our classic bestseller.

Be sure to sign up for our mailing list at www.balooliving.com to be the first to find out what our newest product is!

Where do you hope to see the future of Baloo Living in the next 5 years? 

The future of Baloo is continuing on our mission to support people in reconnecting mind and body for restorative rest and relaxation. Our goal is to provide products that help others create their own sanctuary at home; a place that allows them to completely unwind, rest, and get the deep, quality sleep they deserve, so they can go out & live their most meaningful lives!

Image by Baloo Living

Thank you so much to Elizabeth for sitting down with us for an interview! We absolutely loved getting to know more about you and your amazing journey with Baloo Living. Sleep is so important, and we want to thank you for your commitment to ensuring everyone can enjoy healthier sleep habits with your products! 

You can learn more about Baloo Living at www.balooliving.com and follow them on Instagram @balooliving. Don’t forget to check out our review on the Baloo Living Weighted Blanket here if you haven’t already!

 

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