Police eyewear collection designed by Lewis Hamilton makes its worldwide debut at Formula 1™ Italian Grand Prix.
‘Police x Lewis Hamilton‘, the new 10-style eyewear collection designed by five-time F1™ World Champion Lewis Hamilton will make its worldwide debut at the Formula 1™ Italian Grand Prix on Sunday, 8 September.
Uniting the worlds of fashion and racing, this collaboration creates a spectacular collection of eyewear that epitomizes the concept of speed and design. Comprising 7 sunglasses and 3 prescription glasses, each piece combines the pilot style and Police spirit with strong, iconic designs that bring together classical, retro-inspired shapes with fashion-forward trends. For efficiency, the collection is created from sustainable materials like bio-acetate, titanium and rubber.
“Working with Police on the creation of this collection has been an amazing experience. On and off the track I’m always looking to challenge myself and fulfill my potential in new ways, so I’ve loved the design process and have learnt so much from working alongside Police’s brilliant creative team. From developing the collection and understanding the intricacies of eyewear design, to picking the materials and customisation of the final product it’s been such a rewarding experience. Together we’ve pushed every boundary so I’m extremely proud to finally get to share the Police x Lewis Hamilton Collection with the world,”says Lewis Hamilton.
“A true icon of F1™ and of the fashion world, Lewis Hamilton uses eyeglasses as one of his distinguishing style accessories. He was so keen to learn and brought his own unique and iconic style to the design process,” adds Enrico Furlan, Creative Director of De Rigo Vision. “This collection bears not just his signature, but also – and above all – his unmistakable style and values, which perfectly reflect the style and essence of Police. It was inspiring to see his attention to detail and his sensitivity towards an issue as important as sustainability”.
Police is an official team supplier of Mercedes-AMG Petronas Motorsport. The Police-Mercedes collaboration runs even deeper with members of the Mercedes team enlisted as ambassadors of the Police brand.
Initially launched in the 1980s, the Police eyewear brand is known for its high quality products with a consummately urban spirit.