Ready to level up your shoe game? Meet Grounded People, the Canadian vegan footwear brand that is taking sustainable fashion to a luxurious level this holiday season! Conceived as a socially responsible alternative to disposable fast fashion, Grounded People was established in Vancouver, British Columbia by company CEO Maximilian Justus to create fashionable shoes for everyone to love. In today’s article, we’re excited to share more with you about this all-new sustainable vegan footwear brand that is quickly taking the fashion scene by storm!
About Grounded People
Like many passion projects turned successful businesses, the development of Grounded People took place just prior to and during the pandemic. This presented many unprecedented challenges in finding, vetting, and securing all the right sources and partners to come onboard to their sustainable mission. With major corporations exploiting underpaid, overworked and even underaged laborers to churn out poorly made synthetic garments that heavily pollute the environment, there was no better time for Grounded People to make their big debut. Plus, a fun fact about Grounded People is that the Meerkat was adopted as the brand logo to express its goal to emulate how this species works together to serve the greater good of the entire community!
Following over a year of research, design, and the production of initial prototypes, Grounded People successfully launched its debut collection as the world emerged from quarantine! The wow-factor of this vegan and sustainable brand is that the initial range of footwear are produced from ethically-sourced recycled yarns and recycled raw materials, which do not require chemical processes or additional water. As a result, this reduces the significant impacts on the environment. Nearly entirely handcrafted at the only 100% vegan manufacturing facility in the world, the footwear is just the beginning of many more collections, collaborations, and evolution into a complete lifestyle and fashion brand!
According to Maximilian, “At this critical tipping point in society, our intent is for people to see Grounded People as more than a label but rather as an emblematic inspiration to this growing movement of inclusivity, environmentalism and sustainability. We are confident that the more well-informed consumers become, the more they will realize that their choices matter and they can make a significant difference to the planet.”
High Top Styles
Get ready to slay your evening events or rock a chic street look all year round with the Grounded People vegan high top styles! Treat yourself or someone else to a pair of shoes that are not only great for the environment, but can be mixed and matched with tons of unique personal styles. Invest in shoes that you will not only love, but know are meticulously crafted out of ethically sourced, recycled, and undyed materials that are biodegradable and non-toxic. Classic by design and infused with stunning modern details, each pair is almost entirely handcrafted by highly skilled artisans at the world’s only 100% vegan factory located in Brazil. What’s not to love?!
With two universal colours that pair well with any look, you can shop the Lee (in moonstone) and Matty (in lead) high tops now. These high top styles are available in sizes 5 – 13 starting at $129, and every purchase comes with a vegan cotton backpack!
Low Top Styles
If high tops aren’t your thing, don’t worry! You can also opt for a classic day look with Ground People’s low tops instead. Whether you are in need of an everyday shoe upgrade or want something that will work for all your daytime occasions, this is your go-to addition to your closet! With all the amazing environmental benefits and unique style elements, you can’t go wrong. Just like the high tops, these are also specialty crafted out of ethically sourced, recycled, and undyed materials that are biodegradable and non-toxic. Plus, having a pair of shoes that you know are assembled by highly skilled artisans at the world’s only 100% vegan factory located in Brazil is the best part!
With two universal colours that pair perfectly with any look, shop the Charlie (in moonstone color) and Gabby (in lead color) low tops now. Both of these low top styles are available in sizes 5 – 13 starting at $119, and every purchase also comes with a vegan cotton backpack!
In case you aren’t already in love with everything Grounded People has to offer, we have even more to share! To further extend the brand’s message while supporting non-profits with similarly worthy goals, Grounded People has established its LACES (Learn to Achieve and Create Everlasting Sustainability) initiative. Shopping through the LACES program allows anyone to select the color of the shoe laces that correspond to a specific partner organization and thereby proudly show wearable statements of support to those causes. In turn, Grounded People contributes proceeds of the sale directly to the chosen charities. According to Max, “At this critical tipping point in society, our intent is for people to see Grounded People as more than a label but rather as an emblematic inspiration to this growing movement of environmentalism and sustainability.”
It’s clear that Grounded People is an amazing vegan and sustainable fashion brand who’s on their way to achieving big things! While the reality is that many of us won’t think twice about our clothes that come from the fast fashion industry, these shoes will certainly change your mind. Whether it be in their non-profit initiatives or ensuring the future of fashion with more socially conscious choices, we love everything that Grounded People is doing to make beautiful environmental changes happen. Be sure to show your support by checking out their debut shoe collection launch now!