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Get To Know the BFBG team!

Get To Know the BFBG team!

Have you heard of the BFBG awards? If you have not, BFBG stands for the Black Fashion and Beauty Gala awards show. Founded by celebrity stylist Ann- Marie Daniel Barker, her intention is to give credit to underrated black creatives in the fashion and beauty industry. She believes in strengthening the community by creating opportunities through her mentorship and bursary program. With such ambition, her team shares the same fierceness and passion as she does! 

Ann-Marie Daniel Barker 


Founder and CEO, Daniel-Barker has over 20 years of experience in the fashion and beauty industry. She has worked with Young and the Restless star Tonya-Lee Williams, Jamaican billionaire, Michael Lee-Chin, Preston Bailey, “event Planner to the stars”, Taraji P Henson and Queen Latifah. She has also made appearances on the shows Party Mamas, Rich Bride Poor Bride, and made contributions to the book Rich Bride, Poor Bride Your Ultimate Wedding Planning Guide. 

Despite her success, she has chosen to create BFBG to give back to her community. Her vision for BFBG is inspired by her struggles and hardships she faced. Daniel-Barker was not given a chance and wants to create an easier future for of up and coming creatives.

Cheville Shaw

Design and Art Director 

With over ten years in graphic design Shaw has worked with a variety of startups, PUR-EMU, MAM Baby UK,Socially the 6 Galas, Dophes, Jamie Oliver, Kellogg’s, WACi and created design spreads for Lone Wolf Magazine and Milk’n Heels. Currently, Shaw has started a bespoke textiles company called Modern Perpetual with a specialty in home décor and fragrances. 

Her experiences and passion are what won her the title as the head Design and Art Director at BFBG. She is also responsible for creating the design of the statuette BFBG distributes to the winning creatives. Paired with her attention to detail Shaw’s talent and passion are a wonderful addition to the team.

Sandra Gabriel

Director of Public Relations and Branding 

Gabriel brings a unique set of skills to the traditional Public Relations professional, she is the intersection of Public Relations, Communications and Branding. Gabriel is the Editor-in-Chief of FBI style an online lifestyle magazine but she is also the founder of Gabriel Press & Relationships (GabrielPR) for over 15 years. Her keynotes and presentations have made appearances on CTV, GlobalTV, Essence Magazine, Teen Vogue, and Black Enterprise. 

On top of this, she is also published in the National Post, Toronto Star, featured on the Huffington Post, and a co-host on Rogers TV Daytime Durham. Gabriel brings a wide range of skills that help bring to life BFBG’s mission.

Deborah Moriah


Moriah moved to Toronto in 1999 from the Caribbean with the goal to discover, promote, and celebrate black accomplishments in Canada. She then completed a degree in Professional Writing and Communications from York University in 2015 but went on to Centennial College where she was licenced by the Law Society of Ontario in 2016. Ever since she created her own private practice and has been in business since 2018.

Even with her business, Moriah is a creative herself and loves to write. She is working on a screenplay about a little-known indigenous black community in Canada. Currently, she decided to join BFBG as she believes in the impact and direction BFBG will push young creatives towards. 

Sadekie Reid

Production Director

With years of experience Reid created and produced Socially The 6 Fashion Gala Showcase in 2016. An event geared to raise awareness to Autism Spectrum Disorder, through that event and her networking she has been able to work with other creatives as well. Her work history ranges from top entertainers, DJs, hosts, up and coming entrepreneurs, Juno nominated R&B Singer Songwriter Kim Davis, Canadian Vocalist Toya Alexis, Social Media Personality of Big Brother Cnada, Ika Wong and Youtuber Rochelle Clarke. 

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Currently Reid is the founder of GUD Fashions an online store that helps to promote Canadian Brands and Products. Her role in BFBG allows Reid to celebrate Canadian talents and brands guided by her vision and creativity. 

Audrey Ajavon

Director of Sponsorship & Production Manager

After studying Public Relations in 2015, Ajavon created her blog called AudreySaysFashion. There she posted about fashion and her management of photoshoots, brand consulting, and Public Relations and Communications management. Quickly, yet unexpectedly her blog became larger and successful enough for her to receive contracts. 

After signing a contract with Start Up Fashion Week Montreal she recruited models/designers/stylists/ hair stylists, coordinated fashion events, recruited sponsors and managed social media platforms. Working along BFBG she strives to create her presence in the fashion industry. 

Karen Samuels

Director of Mentorship & Marketing

Growing up in the Jane & Finch/ Rexdale community in Toronto Samuels encourages the youth to complete an education and support the community. Although she struggles with mental health, this is what inspires her to be an addition to support and growth in her community. She empathizes with the difficulties in overcoming stigmas, judgments, and misunderstandings on mental health in the black community. 

Samuels has over ten years of experience working with one of Toronto’s top plus size retail stores. There she oversaw daily operations and was also the retail buyer. Working with BFBG is a chance for her to pursue her passion for supporting and inspiring others.

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