fbpx
Now Reading
HBCU Fashion: Ralph Lauren for Morehouse and Spelman

HBCU Fashion: Ralph Lauren for Morehouse and Spelman

Nothing says spring quite like college fashion, which is why we have to talk about the new limited-edition Polo Ralph Lauren exclusively for Morehouse and Spelman Colleges collection that was announced last month! FBI STYLE is here to give you the inside scoop on what you can expect from this new line that exudes the academic American Dream in a whole new way through Black storytelling. 

 

History Behind the Collection

The collection, along with an incredible short film about the process of designing everything with HBCUs (Historically Black Colleges and Universities) at the forefront of the campaign, launched globally on March 29th. As a reimagined vision of the American Dream, it is an incredible ode to the vintage styles worn by students of the historically Black college from the 1920s–1950s. This was an era of trials and tribulations for Black men and women alike, so this collection is especially a unique homage to Black excellence. 

Lauren’s stunning 30-minute film goes into great detail about the history and value in partnering with Morehouse College and Spelman College. For those that aren’t familiar with them, these two institutions are rich in both their unique traditions and valued prestige. You still may be asking yourself, why Morehouse and Spelman College? With this collection focused on a reimagined American Dream through the lens of HBCU voices, it made perfect sense to represent two of the historically Black institutions that educated Black students during the times of segregation, and continue to do so today! 

Not to mention, with important shifts in history yet again thanks to the tremendous #BlackLivesMatter movement, finding a way to eloquently represent HBCU voices through fashion was something that just made sense to Ralph Lauren. This phenomenal collection only begins to scratch the surface when it comes to telling the story of Blackness and empowerment through college fashion, but it is definitely one worth checking out. You can watch the full 30-minute film here to learn more! 

 

Morehouse and Spelman Campaign Pieces

Now it’s time for the most exciting part, getting to indulge in all the stunning designs behind this unique history for HBCUs! 

Each collection is rich with references to the traditional iconography and colors of each college, like the official “Spelman Blue” color and graphics that have been adapted from archival yearbooks and publications. Similarly for the Morehouse collection, “The Five Wells of Morehouse” are values that seep seamlessly into the suit pieces. From academia, wellness, and more, this collection represents every type of college fashion and we are completely in love with the designs! Check out some of their best campaign pieces below. 

 

 

“Our portrait of American style, and our vision of the American dream, would be incomplete without Black experiences like this.” – Ralph Lauren

The Ralph Lauren Corporate Foundation has pledged $2 million to support scholarships for Black, African, and African American students, including those at Morehouse College, Spelman College, and 10 additional HBCUs through the United Negro College Fund (UNCF). The company is also actively facilitating career pathways for talent at these institutions by deepening internship, recruitment, mentorship, and development programs.

Be sure to check out Ralph Lauren’s new collection and let us know what you think! 

View Comments (0)

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Scroll To Top