After Rihanna pointed out the lack of representation in the beauty industry and created Fenty Beauty, people have been paying more attention to black-owned beauty brands. However, Indigenous beauty brands still don’t have a ton of recognition, being left behind in a sea full of options. As a Canadian based editorial magazine, we felt it was time to talk more about the amazing Indigenous beauty brands out there that we are absolutely loving right now!
That’s why today’s article is a unique rounded up 5 diverse Indigenous beauty brands that you need to know about and can support by purchasing some of their amazing products!
Satya, founded by Patrice, focuses on treating eczema. Patrice’s daughter, Esme, was diagnosed with eczema when she was just a baby and the doctor prescribed a steroid cream. Unsatisfied with the solution given by the doctor, Patrice did her own research and developed a natural balm that cleaned up eczema from her baby in only two days. That’s when Satya was born, a steroid-free, plant-based and fragrance-free brand that uses only organic ingredients in the composition of its products.
Image from Satya
Sḵwálwen Botanicals was created to honor the Squamish plant knowledge, creating botanical skin care products. Leigh, the founder of the brand, is an ethnobotanist, researcher and community activist that uses a sustainable process to harvest wild plant ingredients, naming each of her products as a Squamish name to honour the place the plant knowledge comes from.
Image from Sḵwálwen Botanicals
Prados Beauty, founded by Cece Meadows, an Indigenous and Xicana woman that takes pride in her heritage and exteriorizes that in her growing product line. With vibrant colors, her beauty line is very affordable and truly believes in the uniqueness of every individual. “At Prados, we are building a community of dreamers and misfits who choose to follow their own path in life.”
Image from Prados Beauty
Mother Earth Essentials
Founded by Carrie Armstrong, Mother Earth Essentials creates products based on traditional teachings and respect for mother nature. The brand believes in honouring the properties of the plants used in luxurious bath and beauty products, such as candles, essential oils, soaps and much more.
Image from Mother Earth Essentials
Blended Girl Cosmetics
Passionate about makeup as a young woman, Shí-Fawn walked around beauty retailers and didn’t see Indigenous representation from makeup brands. In college, she created a business plan and started selling beauty boxes online in 2019. With the expansion of her brand, Blended Girl Cosmetics was born, focusing on enhancing the eyes by selling eyelashes, brushes and a variety palettes with vibrant colors.
Image from Blended Girl Cosmetics
Purchasing from Indigenous brands not only means that you are supporting this unrepresented community, but also that you are getting clean products made by the knowledge from many years accumulated by respectfully working with the land. Make sure to check out these amazing brands and founders for clean products to add to your makeup routine!
Ana Tagliati is a Brazilian writer and podcaster. When not working, you can find her doing one of the many things she's passionate about, like writing, reading, traveling, working out, watching trashy reality tv shows, partying, going to the beach, or enjoying a good time with family and friends.