Estelle Chen Makes Her Debut Appearance with Maybelline in New York Fashion Week Campaign
Maybelline New York, today announces French-Chinese fashion model Estelle Chen has signed on to be the newest face of the brand. Estelle makes her global debut with the brand in Maybelline’s milestone New York Fashion Week 10th anniversary campaign, featuring alongside Adriana Lima, Gigi Hadid and Herieth Paul.
“We’re so thrilled to have Estelle join the Maybelline New York family,” says Trisha Ayyagari, Global Brand President, Maybelline New York Worldwide. “Estelle’s diverse background lends to her versatile, down-to-earth character that makes her relatable to our global customer. We can’t wait to see her continue to grow.”
Born and raised in Paris, France, Estelle grew up in a multi-cultural environment embracing French and Chinese cultures as her own. She’s currently splitting her time between New York, Paris, and Beijing, where she’s eagerly pursuing her dreams and the multitude of opportunities available to her.
“I am blessed to be a part of the Maybelline New York family and join the roster of powerhouse spokeswomen, past, present and future,” shares Estelle, the brand’s youngest spokesmodel. “To stand with a brand that is such a trailblazer in the industry, consistently pushing the boundaries of innovation and establishing future trends, while empowering women to recognize their true potential, has left me inspired and overjoyed.”
First discovered when she was 13, Estelle is currently represented by Ford Models. She got her big break walking for the Victoria’s Secret fashion show in 2017 and returned again in 2018. With this milestone she became the youngest Chinese model to walk in the Victoria’s Secret show in Shanghai.
She has also walked for Chanel, Dior, Dolce & Gabbana, Moschino, Proenza Schouler, Maison Margiela, Alberta Ferretti, Elie Saab, Jean Paul Gaultier, Fendi, Thakoon, Victoria Beckham, Opening Ceremony, Michael Kors, Boss, Chloé and many more.
You can follow Estelle on Instagram @chen_estelle and find her on YouTube at Estelle Chen to get a behind the scenes look at her life.