This fun new campaign illustrates the power of finding the right shoes for you. With 64% of DSW’s VIP loyalty members saying that the right pair makes them feel confident, it’s clear that shoes have a strong impact over how we feel.
“When I put on the right pair of shoes, something clicks. No matter if I’m on set, with my daughter, or at brunch with my friends, I always find that expressing myself through style and shoes gives me the confidence I need,” said Kaling. “That’s why I’m so excited to be partnering with DSW so that others can feel empowered to find that special pair and make it their own.”
Additionally, Kaling stars in 15-second digital videos embodying DSW’s values including treating its 26MM VIP loyalty members like royalty. DSW committed to offering a diverse selection of brands such as Kelly & Katie, Steve Madden, Dr. Martens; and a plethora of style choices to satisfy the nuances and complexity of every woman.
The new campaign will run now through 2020 across TV, digital, social, events, and Kaling’s social media channels.
Source: DSW Designer Shoe Warehouse