‘Share the light’ with beauties Ankita Bhardwaj, Thanuska Subramaniam, and Neru Yasokumar.
Sephora Canada just launched its first ever campaign for Diwali last week, and we’re here for it.
The new marketing campaign is part of Sephora’s ‘We Belong to Something Beautiful’ series that debuted in 2019. It highlights clear messages of inclusivity, diversity and representation of “all communities shaping Canada […] to celebrate our differences”.
Traditional beauty goes hand-in-hand with the Hindu religious Festival of Lights that takes place every year in November over the course of five days. Diwali is the opportunity for Hindu women to wear bright and colorful clothing and to venture outside of the traditional red and gold color palette. Featured looks are giving us whimsical vibes while still maintaining some iconic features such as strong eyes and brows and a good red or nude lip.
Those looks are not only seen on two Canadian beauty influencers but also on one of the brand’s own beauty advisors at a Sephora store in Bramalea, Ontario.
Right: Sephora beauty advisor Neru Yasokumar
Photography by Matt Barnes for Sephora CA
With a strong emphasis on dewy shimmers and glowy skin this year, the campaign features top notch products from NARS Radiant longwear foundation and Hourglass compact shimmery powder to Huda Beauty’s Nude eyeshadow palette, and Fenty’s body highlighters. Add some mascara and brown pencils from Too Faced and Anastasia and you’ve got the perfect kit for a Diwali beauty lookbook. Not only that, but for a limited time online shoppers can also choose between two goodie bags filled with some of the best samples in addition to a MAC Cosmetics discount card.
Here is a list of some of the products you can get in the Diwali festive 12-piece goodie bags by using the code DIWALIBAG at checkout, exclusive to online purchases of $75+ (terms apply):
- Juice Beauty Bamboo Pore Refining Mask
- Kat Von D 24-Hour Super Brow Long-Wear Pomade
- GlamGlow SuperMud Clearing Treatment
- Shu Uemura Muroto Volume Lightweight Care Shampoo
- Make Up For Ever Mist & Fix
- Smashbox Vitamin Glow Primer
- Living Proof No Frizz Nourishing Styling Cream
- IT Cosmetics CC+ Cream in Medium
- Tocca Eau de Parfum in Florence
- Unknown mystery samples
- MAC Cosmetics Discount Card (15 per cent off valid November 18 – December 1, 2020).
Needless to say, Sephora has your back for all your Diwali looks, and we cannot wait to see the magic both in stores and online. Through this big move, Sephora Canada is committed to the campaign’s motto; ‘Share the Light’; and like marketing senior vice president Deborah Neff says, “Let’s continue to represent our beautiful Canadian mosaic.”
