Have you ever been exploring the aisles of Sephora and couldn’t remember the name of a brand but could pick it out easily just by the logo? Brand recognition is one of the most important things in creating a successful company. There are three important elements: colour, symbols, and font. All of these used in the right way creates the image for a brand. This logo can tell the customer a lot about the products and values that the brand has without them even trying a product. Because of this, a customer can make their first impression on the brand within 7 seconds and that can make or break a purchase.
Here are the top five beauty logos and how they are designed to perfection while leaving a huge impact on consumers from all over the world.
1. Fenty Beauty
Founded by Rihanna, Fenty Beauty is known for its massive shade range in foundations. While the products are getting all the hype, so does the logo. In 2019, the company decided to redesign the logo and replace it with this current one which is inspired by traditional monograms. The creators describe it as “aiming to reflect the complexity of Rihanna’s character.” The backward “N” provides a unique and edgy aspect to the logo that elevates itself among other logos. It is modern and clean and stands out in the beauty industry.
Founded by François Nars in 1994, this brand is a cult classic and has always released enticing products. Similar to the design of their logo, it is sleek and sophisticated. Though it is minimal and simple, it still makes you want to look deeper into the brand with its chic packaging. A logo does not always need to be busy to be effective. So this logo with its long letters represents a powerful and innovative company among competing brands.
3. Estée Lauder
From their makeup to skincare, this brand is the ultimate example of luxury and is why their logo can be easily identified. The logo holds a sense of prestige and honor between other companies. Its two-part logo features a monogram, with the overlapping of E and L, which holds a creative aspect. Similarly, with the second part, the wordmark section is created with capitalized, sans serif fonts which makes it stand out. It is created off of regal history and shows that the brand continues to be bold and inspiring with the products they release.
4. Yves Saint Laurent
Yves Saint Laurent, similar to Estée Lauder, has been around for decades. The company started off in the fashion industry then transitioned into the beauty and fragrance world. A product of France, it has a legacy in history and the logo emphasizes the same thing with the use of wordmarks and monograms. The overlapping, uppercase letter makes it creative yet edgy and strong.
5. Urban Decay
An iconic and modern beauty brand whose products have changed the game in the cosmetic world through its seductive makeup products. Their packaging is filled with fun and exciting colors which can also be seen in the creation of their logo. They love to play with colors. The deep regal purple that exudes luxury and class. It is a sleek and sophisticated design in a sweet and subtle way.
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