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The Ultimate Indian Luxury Brand: Sabyasachi

The Ultimate Indian Luxury Brand: Sabyasachi

The Ultimate Indian Luxury

India has always been known for its vibrant colours, quality of the fabric, and intricate designs. As much as India was a land of independent minimalists like Gandhi, it is also a land of royalty. Someone who preserves its luxurious handmade traditional fashion art is Sabyasachi Mukherjee. It all started when he borrowed about 20,000 rupees from his sister to build a luxury empire.

Sabyasachi Mukherjee was born on February 23rd, 1974 in a Bengali family in Kolkata. His mother Sandhya Mukherjee used to work at an Art College, as she was interested in handicrafts. His father Shukumar Mukherjee lost his job when Sabyasachi was just 15 years old which made it difficult to pay for his education. Sabyasachi told his parents about his interest in designing clothes, but his parents did not support the idea of him pursuing it as a career as they wanted him to become an engineer. Sabyasachi was committed to pursue his career in designing clothes, so he paid for his own education by selling all of his books. He got a degree from one of India’s most prestigious fashion schools, NIFT. After completing his degree with exceptional awards, he opened up his own workshop and started a career for which he is now recognized around the world for.

personalized imperfection of the human hand.” – Sabyasachi Mukherjee

Taking his work into consideration, this was how Sabyasachi described his style in one of his interviews. He also noted that all of his displayed work contains inspirations from his surroundings and childhood such as Kolkata’s scenic backdrops and imprints. Most of his designs have a traditional style with a luxurious twist to them. Not to mention, he is also an expert in Saree, Lehenga and Salwar Kameez. One of the best parts about his designs is that he adds onto the unique blend of colors and fabrics to further enhance every outfit.

His trademark is considered to be a fusion of different patchwork designs on vibrant colors. The old-world Indian charm is visibly apparent in all the motifs and techniques. Sabyasachi considers it to be an “international style with an Indian soul.”

You won’t find one Bollywood actress who hasn’t worn a Sabyasachi design. Some of the most famous actresses like Deepika Padukone, Anushka Sharma and Priyanka Chopra Jonas were wearing Sarees and Lehengas of Sabyasachi at their wedding ceremony. Sabyasachi’s even designed costumes for many Hindi films such as Guzaarish, Babul, Raavan, Black, and Laaga Chunari Mein Daag.

Many of his designs were also showcased on international platforms like the Milan, New York, Miami and Cannes Fashion Weeks. His collection was also greatly supported by actresses like Reese Witherspoon and Rene Zelleweger.

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Beyond his own design work, in 2016 Sabyasachi collaborated with Pottery Barn to create a limited edition luxury home furnishing collection. During Sabyasachi’s 20 year anniversary, the company collaborated with Christian Louboutin, which was also worn by Priyanka Chopra Jonas for Vogue. Amongst other collaborations, his recent one with H&M has received a great response.

For this designer, philanthropy work is also just as important. Sabyasachi started a project by the name ‘Save the Saree’, where he produced handwoven Sarees on a nonprofit basis, priced between 2000 to 4000 rupees. The entire remuneration earned goes to the weavers living in Murshidabad. He has also greatly revived the use of Khadi in the world of textiles and fabrics.

Overall it’s clear that Sabyasachi Mukherjee has created a legacy of luxury, Indian culture and beautiful clothing with his unique designs. He certainly owns the fashion world, fortifying the boundaries of where culture and fashion meet daily. We are beyond excited to see where his line of work takes him next.

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