Wine fanatics (and conscious consumers) rejoice! Coming soon to an LCBO near you, Modern California Winery, Sheep Black Wine, will be delivering their premium-quality wine in convenient and environmentally-friendly boxes and cans (along with a reasonable price tag).
Toronto born-and-raised Co-founders, Chris Noll and Justin Dumitrescu, envisioned a winery that changed the way we see boxed and canned wine. With the rising popularity of innovatively-packaged wine, the two founders wanted to ensure the quality factor was not excluded.
This is where stel+mar emerged.
“We didn’t think you needed to sacrifice taste to get convenience, so we went to work putting really, really, really good California wine in cans and boxes,” said Dumitrescu.
Stel+mar only uses premium California wines, low in sugar but fruit-forward. Over the next 12-months, the company will launch five premium wines: a dry classic style Zinfandel from Lodi, California with notes of raspberry, blackberry and cherry; a dry but fruit-forward 100% Unoaked Chardonnay from the North Coast of California with flavours of ripe green apple, melon, and hints of caramel; a well-balanced Grenache/Syrah Rosé with notes of ripe nectarine, grapefruit, and strawberry; and a Sparkling White and Sparkling Rosé.
“In addition, it’s the most environmentally-friendly packaging option available to wine drinkers,” said Co-founder Chris Noll. Cans and boxes are much lighter and efficient to ship compared to glass bottles, resulting in fewer trucks on the road and therefore a much lower carbon footprint for the environment.
“We think this is a game-changer for wine,” added Co-founder Justin Dumitrescu.
Sheep Black Wine launched stel+mar in early 2019 and is now available across Canada (except for Quebec) starting with Premium Red and White in 250 ml cans (MSRP $4.95) and Premium Rose in 6x500ml Tetra Pak (MSRP $45.95).